I recently discovered the work of Chase Jarvis, an awesome photographer with a great grasp of social media. In this video he talks about the opportunities that can arise from individual creativity…
Following the online success of Barack Obama’s presidential campaign much was made of the potential impact of online electioneering and in particular social networks here in the UK. So following the results of the European elections I’ve taken a (very unscientific) look at how the 6 parties with the largest share of the vote in England compare across the two most talked about social networks of the moment; Facebook and Twitter.
Twitter followers and Facebook group members on 08/06/09
Spotted this banner on the Guardian site. A nice use of Google maps to personalise the message. As soon as I saw the map I started thinking about places to visit within range. It would have been nice to be able to add my name and house number to request a brochure right within the banner.
The concept of Micropayments has been around for some time. Even before 2000, it was a focus of research and discussion over at W3C whilst Jakob Nielson also wrote an essay, “The Case for Micropayments” back in 1998. Despite predictions in both cases of the swift rise of the Micropayments model, in 2009 the concept is still far from mainstream.
Enter Apple with its release of OS3.0 for the iPhone. Some of the additional features in this version, such as cut and paste and device search seem to me to be tinkering at the edges in comparison to the new functionality available to apps developers; including in app micropayments.
In similar to the recent rise in mobile data usage on the back of the uptake of the iPhone and other Smartphone devices, could the introduction of micropayments on the mobile platform now mean that the payment model will become mainstream?
This is simply one of the best banner ads I’ve ever seen. The simple creative device of having the ad border moving instantly draws the eye to what is a very hard hitting message. The accompanying website states 140% ROI. You can’t argue with that!
O2’s head of SME marketing, Simon Devonshire was in Leeds last week to give a presentation on the marketing of the iPhone and had some interesting insights into the relationship between O2 and Apple, the involvement of Steve Jobs and the continued growth of the biggest gadget since, well, the ipod! Over 1 million iPhones have now been sold in the UK and this has no doubt driven the continued growth in the use of mobile data, up from 1/10 O2 business handsets in 2007 to 1/2 in 2009. Continue reading »
Whilst today’s results from ITV will largely be blamed on the economic downturn and subsequent reduction in advertising spend, it’s clear that the figures are also a symptom of the company’s failure to stay ahead of the curve as the whole media landscape has evolved. Since the failure of ITV Digital, the company has been slow to react to new opportunities presented by emerging technology such as video on demand and social networking in order to provide innovative digital content around its programming and extend its advertising inventory. Continue reading »
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